CEO Naeve Water - Barb Genge

Barbara Genge of Main Brook is CEO of Main Brook Waterworks and President of Tuckamore Lodge, Ltd., hunting, fishing and adventure tourism lodge. cdn_k3s23254 Barb’s heritage, of which she is understandably proud, includes sealers, fisherman, guides and craft producers from the Straits and the Northeast Regions of Newfoundland and Labrador.

This heritage has formed in Barb the qualities of a naturalist who believes in economic utilization, without abuse, of nature’s resources. Barb operates her lodge in Main Brook by these principles and Tuckamore Lodge is considered one of the best outfitting lodges in all of Canada. Her winter and summer programs have been highly rated both nationally and internationally by the Canadian Tourism Commission and Outdoor Magazine named Tuckamore Lodge as one of the six best reconnoitering destinations in Canada. Barb has always been a leader in her industry and in 1997 was named Entrepreneur of the Year by the P. J. Gardner Institute of Small Business Studies of Memorial University of Newfoundland. Her business is being used by the Business Faculty to teach successful business methods for rural areas of the Province.

Barb began her career promoting tourism and sustainable development as one of the founders of the Northern Travels Tourism Association, the predecessor of the Viking Trail Tourism Association (VTTA) and now has more than 30 years of experience working in the Tourism Industry. During her twenty years of service with the VTTA, Barb has held many important positions including several terms as President and continues to mentor many of the VTTA staff. She has led some of the most successful ventures of the VTTA through involvement with the Viking Trail Tourism Accord strategic planning process, resulting in millions of dollars in tourism infrastructure development and the successful delivery of the VIKINGS 1000 YEARS celebration.

From 1980 through 1995, Barb was Economic Development Officer with White Bay Development Association, a non-profit Community Development organization in the White Bay Region of Newfoundland. During her tenure, she developed innovative strategies for Community Economic Development in Sustainable Development. Her organization accessed over $15,000,000.00 directly and in excess of $55,000,000.00 indirectly with partnerships used to directly and indirectly benefit the Environment and the Tourist Industry. Barb’s efforts on behalf of the Eider Duck Conservation Project restored a healthy population of eider ducks to Hare Bay and the Salmon River Rehabilitation Project used a long-term approach to successfully reclaim degraded trout and salmon habitat. Both projects have been recognized internationally and Barb’s lifelong commitment to preserving and protecting the Environment have earned her awards from Heritage Canada, the Viking Trail Tourism Association, and the Department of Environment. Barb Genge has dedicated her adult life to working with elected officials, governmental agencies and community leaders to develop partnerships that have successfully brought many business opportunities to rural Newfoundland.

Awards of Distinction

  • Vakka-Viking Journey voted best package depicting Nature in Winter-Canadian Tourism Commission: chosen by a panel of international judges from among 90 entries.
  • 1996 Designated by Outside Magazine as among the top six for reconnoitering Canada=s outdoors.
  • 1997 Entrepreneur of the Year - Memorial University of Newfoundland & Labrador, P.J. Gardiner Institute for Small Business Studies
  • 2001 Chatelaine Magazine - Canada=s best Cool Getaways-as the best midwinter adventures
  • 2002 Sustainable Development Award presented by Parks Canada & Hospitality NF & Labrador
  • 2002 Viking Trail Tourism Award for exemplifying the vision and principles of the VTTA/enduring support for enduring support for the tourism industry on the Viking Trail.

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